Imagine a company with a 100%-satisfied workforce. What could a team of such fulfilled employees really deliver to clients?
The link between happiness and productivity is becoming increasingly understood. There is a wealth of research showing that happy, engaged employees, who are fully invested in their jobs and committed to their employers, are significantly more focused, creative and productive than their less happy counterparts. Happy workers are also more likely to stick around. Perhaps most importantly, in being engaged, employees drive higher client satisfaction. Despite this, very few people report being fully engaged at work. This is a lose-lose situation for both employers and employees, which serves neither well. But the solution is simple. Employers must shift the focus from trying to get more out of people, to investing more in their development, by addressing their four core drivers for happiness:
- Making a difference – having a strong positive culture, firmly grounded in a meaningful purpose.
- Working in a positive environment – providing the opportunity to work with people staff like and respect.
- Utilising skills – offering work that requires employees to stretch their brain and use their talents.
- Continuing professional development – investing both time and money into development of the team.
Organisations can and should implement activities to foster employee satisfaction. The domino effect of benefits this has from employees, to the company, and on to the client can leave all parties feeling rewarded. London-based medical communications agency, Synergy Vision, strongly believe in investing in their workforce. The company was recently awarded sixth place in the small business category at the UK’s Best Workplaces Awards 2016 (Great Places to Work® UK).
As the highest-ranking medical communications agency in this award, Synergy Vision was also one of only a small number of companies in the pharmaceutical sector recognised by the awards.
How did Synergy Vision achieve this? The most recent staff survey showcases the company’s commitment to addressing all four core drivers for happiness. It revealed that all employees felt that the mission and purpose of Synergy Vision makes them feel their job is important. The whole team also stated their manager or someone at work cares about them as a person. In addition, 96% of staff felt they have the opportunity to do what they do best every day at work, and that there is someone at work who encourages their development. Importantly, staff happiness at Synergy Vision is clearly reflected in the team’s relationship with their clients. Recent feedback from client surveys praises the positive attitude of the Synergy Vision team, who are helpful, intelligent, reliable, and understand the industry and customer needs.
This highlights the value of investing in people – happiness within the company will show through and translate into happier customers. Strategies such as regular team-building days, an open and approachable leadership, and extensive training opportunities underlie Synergy Vision’s success and may serve as an example to other growing small companies.
Great Place to Work® UK surveys and audits the cultures of around 6,600 organisations representing some 12 million employees, every year. The Best Workplace awards use employee surveys and culture audits, focusing on company culture and the staff experience, to assess each company. To see the 2016 Best Workplaces list and to learn more about how to build a high-trust workplace culture, visit www.greatplacetowork.co.uk.